30 Seriously Primo Sweepstakes from the 1960s and 1970s

Carly Tennes Published 11/08/2024 in wow

Long before sweepstakes were widely disregarded as a con aimed at convincing people to buy things they don't need — despite the long-running disclaimer of "no purchase necessary" — consumers had hope they'd actually win something. Enter these spectacularly '60s and '70s sweepstakes, complete with cars, cash, and even a date with Spock himself.

From yachts to trips to Sweden, here are 30 seriously primo sweepstakes from the 1960s and 1970s.

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1.
Ultra Brite Toothpaste’s Love-Bug sweepstakes.
2.
“Yardley SWEEP-you-off-your-feet-STAKES!”
3.
“Poster for the Star Wars Toyota Space Fantasy Sweepstakes, 1977. Artwork by John Van Hamersveld.”
4.
“RCA and Glad Sweepstakes, 1978”
5.
“Win A Pair of AMC Pacer cars with Dial's "Bars and Cars" Sweepstakes [1975].”
6.
“Pennsylvania House 1776 Sweepstakes [1975]”
7.
“Famous Clark Bar Superhero Sweepstakes.”
8.
“Dunkin' Donuts Party Time Sweepstakes - October 1971 - Win a 1972 Dodge Dart Demon.”
9.
“General Electric with Mr. Magoo ‘Light Up Your Lifestyle’ sweepstakes, BH&G, 1979.”
10.
“A Kool cigarettes sweepstakes, 1975: the 63ft yacht 'Lucky Lady' from the film of the same name was the grand prize.”
11.
“Neet Hair Remover with '78 AMC Pacer, Trip, Camera and Perfume Sweepstakes [1977].”
12.
“Kentucky Fried Chicken 'Bike-to-school' Sweepstakes at upstate NY locations (September 23, 1976).”
13.
“Mr. Wrangler Catch-a-Mustang Sweepstakes”
14.
“Hi-C Drinks with $25,000 Sweepstakes offer, 1964.”
15.
“1966 Avis Rental Car with Plymouth Fury sweepstakes.”
16.
“Quaker Cereals Sweepstakes, Puffed Wheat, Puffed Rice, Shredded Wheat, Quisp Quake, Life, Cap 'N Crunch, and more. 1968.”
17.
“Win fabulous furs by Schiaparelli in Wyler's 'Fur Weather Friends' Sweepstakes" - Wyler Food ad [1968].”
18.
“Gleem Toothpaste - September 1966 - Batman's TV Sweepstakes.”
19.
“Kool-Cricket $10,000 Sweepstakes”
20.
New Wheaties Outdoor Living Sweepstakes
21.
“The Breck Beautiful Hair Beautiful Downtown Burbank Laugh-n Sweepstakes”
22.
“Mennen Swingin’ Sweepstakes!”
23.
“Junior Mints Vacation to the Stars Sweepstakes”
24.
“Dr Pepper's Charge! Get Goin' Again Sweepstakes, 1968.”
25.
“Kraft Chocolates/Mary Poppins Giveaway”
26.
“Baggies Filled With Cash! Baggies® 1964.”
27.
“A date with Spock! Ad circa 1968/69 announcing a contest for a breakfast with Leonard Nimoy, offered as part of the Twin Cities Winter Carnival celebrations. Winners also rode in the parade! Nice!”
28.
“Win a trip to Sweden. Touch of Sweden Hand Lotion, 1974.”
29.
“Write your own ticket! 1966.”
30.
“Match your lipstick to your 1967 Ford Mustang! Print ad for Tussy cosmetics (and presumably Ford).”

1.
Ultra Brite Toothpaste’s Love-Bug sweepstakes.
2.
“Yardley SWEEP-you-off-your-feet-STAKES!”
3.
“Poster for the Star Wars Toyota Space Fantasy Sweepstakes, 1977. Artwork by John Van Hamersveld.”
4.
“RCA and Glad Sweepstakes, 1978”
5.
“Win A Pair of AMC Pacer cars with Dial's "Bars and Cars" Sweepstakes [1975].”
6.
“Pennsylvania House 1776 Sweepstakes [1975]”
7.
“Famous Clark Bar Superhero Sweepstakes.”
8.
“Dunkin' Donuts Party Time Sweepstakes - October 1971 - Win a 1972 Dodge Dart Demon.”
9.
“General Electric with Mr. Magoo ‘Light Up Your Lifestyle’ sweepstakes, BH&G, 1979.”
10.
“A Kool cigarettes sweepstakes, 1975: the 63ft yacht 'Lucky Lady' from the film of the same name was the grand prize.”
11.
“Neet Hair Remover with '78 AMC Pacer, Trip, Camera and Perfume Sweepstakes [1977].”
12.
“Kentucky Fried Chicken 'Bike-to-school' Sweepstakes at upstate NY locations (September 23, 1976).”
13.
“Mr. Wrangler Catch-a-Mustang Sweepstakes”
14.
“Hi-C Drinks with $25,000 Sweepstakes offer, 1964.”
15.
“1966 Avis Rental Car with Plymouth Fury sweepstakes.”
16.
“Quaker Cereals Sweepstakes, Puffed Wheat, Puffed Rice, Shredded Wheat, Quisp Quake, Life, Cap 'N Crunch, and more. 1968.”
17.
“Win fabulous furs by Schiaparelli in Wyler's 'Fur Weather Friends' Sweepstakes" - Wyler Food ad [1968].”
18.
“Gleem Toothpaste - September 1966 - Batman's TV Sweepstakes.”
19.
“Kool-Cricket $10,000 Sweepstakes”
20.
New Wheaties Outdoor Living Sweepstakes
21.
“The Breck Beautiful Hair Beautiful Downtown Burbank Laugh-n Sweepstakes”
22.
“Mennen Swingin’ Sweepstakes!”
23.
“Junior Mints Vacation to the Stars Sweepstakes”
24.
“Dr Pepper's Charge! Get Goin' Again Sweepstakes, 1968.”
25.
“Kraft Chocolates/Mary Poppins Giveaway”
26.
“Baggies Filled With Cash! Baggies® 1964.”
27.
“A date with Spock! Ad circa 1968/69 announcing a contest for a breakfast with Leonard Nimoy, offered as part of the Twin Cities Winter Carnival celebrations. Winners also rode in the parade! Nice!”
28.
“Win a trip to Sweden. Touch of Sweden Hand Lotion, 1974.”
29.
“Write your own ticket! 1966.”
30.
“Match your lipstick to your 1967 Ford Mustang! Print ad for Tussy cosmetics (and presumably Ford).”